5K funding raise run

seems it is not long enough, my GPS watch shows the whole course only 3.05 mile, finish @31:45.
The average pace is 10:22, not as good as 12/08/2007 Jingle Bell 5K run.
My goal for 5k is:
1 run blow pace 10.
2 run 5k within 30 minutes
3 run 5k within 28 minutes

I will train to achieve these goals, 1 in 1 month, 2 before June, 3 before end of this year.